With the dawn of Big Data, it has never been more important to understand how numbers can be used and presented to give an audience a bulletproof argument. Data is all around us, and only recently we all saw the former President of the United States stumble badly, trying to explain some data relating to US COVID-19 in a press interview. Perhaps the data was right, but unless it tells a story and closes-out counterarguments then it won’t be very convincing.
The statistical treatment of data is relevant to all areas of business activity and across all management functions – whether in marketing, ﬁnance, HR, operations and logistics, and accounting, or relating to information systems and technology. Statistics in business provide evidence-based information, and this makes them an important decision support tool in management. The team at Capital City Training Ltd has put together a comprehensive business data analysis course to introduce core statistical concepts and use them practically within an organisation in an accurate and compelling way.
After all, budgets cannot be justified, spending cannot be targeted and investment decisions cannot be made on the back of spurious arguments and beliefs, often backed up by ‘gut-feeling’ and skewed by personal beliefs.